Meet the Team
Incite Business exists to activate the Integrator seat, so Visionaries can get back to the work only they can do. Meet the people who make that happen
Mike Walrod, Founder
Mike founded Incite Business to solve a problem he saw across EOS companies: a gap in the Integrator seat that stalls execution and slows down the whole system. He steps in as a Fractional Integrator to stabilize that seat while the right long-term solution is built, working himself out of the job by design. With over 27 years in leadership roles, spanning small owner-operated businesses to larger, multi-location organizations, Mike has guided teams through growth, change, and transformation. He helped grow one organization to 360 locations with a 40% growth rate, and has owned and operated businesses of his own, giving him firsthand insight into what it feels like to be accountable for a business and the people in it. His approach is rooted in a steady, "calm in the storm" leadership style that keeps teams focused and confident, even through rapid change or difficult transitions. Outside of client work, Mike is a dedicated Boy Scouts of America Scoutmaster and mental health advocate, roles that constantly remind him that leadership isn't just about business metrics, it's about helping people grow and succeed. Whether he's on a scouting adventure, spending time with his wife and three kids, or working with organizations across the globe, his mission remains the same: helping teams and leaders unlock their full potential.
Amanda Berlin, Fractional CMO
Amanda leads strategy, messaging, and content direction for Incite Business. She is the founder of The ABerlin Agency, with more than 20 years in marketing, including 12 at corporate agencies in New York City and over a decade leading growth for B2B and professional services firms. Her insights have been featured in Forbes, Inc., and Entrepreneur.
Leanne Tonetti, Content & Digital Operations Lead
Leanne brings over a decade of experience in content strategy and digital marketing, including leading integrated campaigns for global brands across Europe before going independent. She now manages the content, web, and marketing operations behind Incite Business, the work that keeps the brand consistent and running day to day.
Ready to Get Started?
Every engagement starts with a conversation about where your Integrator seat stands today. Reach out and let’s talk about what stabilizing it could look like for your business.